During my decade working in digital marketing, I have successfully brainstormed, strategized, and implemented nearly every task related to online promotion. I am confident working independently or in collaboration with my team or other departments.
- Strategized successful pre-order ad campaigns, resulting in a Billboard charting album
- Created engaging content: 125% increase in comments, doubled post Shares, and doubled reach on all Meta social media platforms
- Copywriting and editing experience, including compiling and editing liner notes on three physical music releases
- Doubled online store sales by reimagining products and digital presence
- Built a YouTube channel with over 4 million views and 15k subscribers
- Increased link click conversions by 1,000% with strategy, design, and management using Meta Ads
- Scripted, shot, and edited successful video ads
- Developed a YouTube Shorts posting strategy to reach a new audience: 1,000% increase in views and watch time
- Designed and wrote weekly email campaigns, including graphic design and articles
- Detail oriented: built hundreds of emails without mistakes
- Optimized efficiency by developing new systems to increase productivity in email campaign coordination
Skills
- Content creation
- Digital design
- Social media management
- Website management
- Digital advertising
- Photo and video editing
- Writing, editing, proofreading
Tools & Software
- Adobe Creative Suite
- Google Suite
- Meta, YouTube, X, LinkedIn
- Canva, InShot
- Constant Contact, Mailchimp, Sendinblue
- Later, Planoly
- WordPress, Squarespace, Shopify
I am based in Los Angeles. I earned my BA in English from UC Berkeley after studying journalism at NYU and the University of Sheffield. In my free time, I like to laugh with friends, read non-fiction, and think about art.
Melodie Akers 